How long does a project actually take?
A single explainer runs about a week and the campaign package roughly two. A website or store is one to three weeks depending on how much you’re selling, and social starts the week after we agree the first content plan. All of it assumes you turn scripts, layouts and notes around in a couple of days — the timeline is nearly always decided by approval speed, not build speed.
Can I buy just the website, or just social?
Yes. Each of the five is sold on its own and priced on its own — nothing is conditional on buying video. The Complete Launch exists because the three work better together, not because I’ll refuse to do one of them.
Are you a video person doing websites on the side?
Fair question, and the honest answer is that video is where most of my work and all of my published proof sits. The web and social work grew out of clients asking for it once the video was finished. If you want a purely development-led team for a complex build, I’ll say so on the call rather than take the project.
Who writes the script?
I do, from what you tell me on the call and whatever material you already have. You approve it before anything is animated. If you’d rather write it yourself, that’s fine and the price doesn’t change — the script is the part that determines whether the video works, so it needs to be right either way.
What happens if I don’t like it?
Two revision rounds are included and written into every project. Because you sign off on the script and storyboard first, big surprises are rare — most notes are about pacing and emphasis. Beyond two rounds I charge for the extra time, and I’ll tell you before doing it.
Do I own the video?
Yes — you own the finished files and can use them anywhere, for as long as you like. Voiceover and music are licensed for commercial use as part of the project. I keep the source file archived so you can come back for variations without paying to rebuild from scratch.
Will this actually get me sales?
I don’t know, and I won’t pretend otherwise. Nobody can promise a conversion rate on creative they haven’t tested. What I can do is build three different hooks in the campaign package so you’re testing rather than betting everything on one video.
Is this AI-generated video?
It’s a hybrid, and I’m upfront about that. AI handles parts of the process where it saves real time; the direction, script, pacing and edit are mine. Fully AI-generated video looks generic and audiences notice. Speed from the tools, judgement from a person.
